PROJECT / NUVI POWER
THẾ GIỚINUVI
A campaign world built from story architecture, character design, 3D production, and a playable web game for NUVI Power.
Campaign launched in 2020
- 2
- PLANETS
- 127
- BEASTS
- 3
- EVOLUTION LEVELS
- 2
- GAME MODES
From a nutrition product into a childhood universe.
The work started as a brand story but needed to become something children could enter. We shaped NUVI World as two parallel planets, a cast of heroes and villains, a visual language, and a light game loop that made the campaign feel discoverable instead of static.
Build the universe, then turn it into a playable journey.
Why NuVi Power?
Bright illustrated art direction with strong recall.
Collection, battle, upgrade, and progression in one loop.
Deck placement, skills, and supports create tactical choices.
Ranking and match flow support repeat engagement.
Events, beasts, and modes can keep the world expanding.
World Map
Explore the nature world and future city, then unlock features and challenges through map navigation.
Gameplay Flow
Scan NuVi Power to receive a starter beast instantly.
Review rarity, stats, and skills before adding the beast to the deck.
A beast appears with summon FX and a clear rarity moment.
Choose a companion character before entering the journey.
Receive the first random card before entering the battle loop.
Find an opponent and prepare the battle room before the arena starts.
Build a starter lineup and enter the tactical arena.
Win the match, earn titles, and collect meaningful rewards.
Train, upgrade, and unlock stronger beast abilities.
Collection System
Collect, evolve, and unlock stronger beast abilities.
Feature Areas
A broader feature ecosystem supports the full player journey.
Environment Design