Branding
NuVi World
Role
Creative idea
Story creation
Technology Consultancy
Website Production
Game Development
Character design
3D Modeling & Animation
Storyboard
Video Production
Story creation
Technology Consultancy
Website Production
Game Development
Character design
3D Modeling & Animation
Storyboard
Video Production
Start
20 Nov 2019
Launch
13 Dec 2019
Website
Understand the Context
We developed an immersive 3D web game set in a fantasy world populated by hundreds of spirit animals, captivating children across Vietnam. This interactive adventure was ingeniously linked to our NuVi milk brand, driving sales nationwide. By collecting physical cards associated with the game, children could enhance their online experience, creating a unique and engaging synergy between the digital and physical aspects of our marketing strategy.
II.
Game, Story & Character Design
🤖 The Artificial Intelligence City in the year 2500, where Nu lives. Here, humans and robots live in harmony, with NuVi Power as the "heart" of operations.
🐄 The Mystical Animal Land, where wondrous nature coexists under the rule of Vi, with the Milky River flowing through to sustain all life.
These two "parallel" planets suddenly "meet" one day when Boss Bot opens the Quantum Gate. The children then join forces to defeat his conquest scheme and protect their beloved planets.
III.
Conclusion
The project got impressive statistics:
- 200K+ Players
- 6M+ Impressions
- 6Min average play time
- 300K+
Youtube subscriptions
- 6M+ Youtube views
- 50M+ TikTok views
